We work with hundreds of ideas per year coming from different sources: partly, we work with universities and research centers to identify state-of-the-art technologies that can be exploited to create commercial solutions; however, we are also open to gather ideas from the ecosystem and from those among us who have a vision but no time to execute.
What makes the difference with 5xUP is that we analyze all these ideas and rank them for market value potential, sustainable impact, availability of talent, among other factors; then we pick the 25 highest ranked ideas per year and we validate them.